I'm curious to see the prize lists, but as it stands this promotion seems a wee bit on the extravagant side.
The price on the arrows seems very high (again, waiting for the prize lists to make any concrete judgement) and I would be curious to see the numbers on how many days the "high score" was more than 2-3 arrows (I know that's improbable, but it would say something about game health).
I liked the idea behind the giftbags, as it was something that was purchase oriented while still having a bone to throw for game participation.
What I'm wondering is if there are any plans to orient the monthly promotions into re-populating existing promotional items into the game? As it stands, some of the items that provide tangible (if small) non-cosmetic benefits are very rare, if they're even on the market at all. I understand availability is a tricky thing to balance, but there are SO MANY items floating around in our "promotional item pool" right now that hopefully something can be done - even if it's just re-attaching them to purchases and not making them earnable through game participation.
Also, and this is just personal wishlist - bring back token rolls for a month. It is murder trying to get a decent supply of tokens and I am full on Vegeta about my token house right now.